88 Queen celebrates the infinite beauty of simplicity. Resting on the impressive bronze podium, soaring into the heavens, 88 Queen is a vision in white. Melding with clouds and light, its iconic lattice of white aluminum and fritted glass and deep vertical fins make a stunning statement. The brand’s clean, uncluttered sophisticated aesthetic was representative of life one would experience. Taking cues from the building’s white facade, the brand communication with its use of classic everyday objects in white, tell the story of an unfettered life while calling out the main features of the development - amenities, suites, neighbourhood and proximity to transit. This distinctive white-on-white approach became the brand signature and propelled 88 Queen forward in a competitive marketplace.